Services

Your email list is a golf course. Is anyone tending it?

A neglected list costs you rounds, revenue, and relationships. We manage every fairway.

Every list needs a groundskeeper

We apply the same discipline to your email list that a head superintendent brings to a championship course.

Mow the rough

List Hygiene

Unsubscribes, bounces, and dead addresses drag your deliverability into the rough. We cut them before they cost you.

Trim the trees

Deliverability Repair

Overgrown sender reputation blocks the fairway. We prune domain records, warm IPs, and restore your inbox placement.

Different tee boxes

Segmentation

Not every golfer plays the same tee. We split your list by behavior, spend, and recency so every email fits the audience.

Tend the greens

Nurture Flows

The greens need daily care. Automated sequences keep your subscribers engaged between seasons and promotions.

Retrieve the lost balls

Win-Back Campaigns

Lapsed subscribers aren't gone — they're in the rough. A well-timed win-back sequence brings them back to the fairway.

Open new fairways

Revenue Campaigns

New holes, new revenue. We plan and execute campaigns that convert your list into bookings, memberships, and merchandise.

A course left unmaintained for one season can take three seasons to recover. Your email list works the same way. Every month you wait, deliverability costs more to fix and revenue is harder to recover.

The Groundskeeper's Rule

What's included

List Health & Maintenance

  • Monthly suppression and bounce removal
  • Spam-trap and role-address purging
  • Domain authentication (SPF, DKIM, DMARC)
  • Sender reputation monitoring

Segmentation & Strategy

  • RFM (recency, frequency, monetary) scoring
  • Behavioral and preference tagging
  • Revenue-tier segmentation
  • Campaign calendar planning

Ongoing Campaigns

  • Weekly or bi-weekly newsletter management
  • Seasonal and event-based promotions
  • Subject-line and send-time A/B testing
  • Copywriting and creative direction

Revenue Recovery

  • Win-back sequences for lapsed subscribers
  • Abandoned-booking follow-ups
  • Post-visit upsell and cross-sell flows
  • Loyalty and referral triggers

Reporting

  • Monthly performance dashboard
  • Open, click, and revenue attribution
  • List growth and churn tracking
  • Actionable recommendations each cycle

34%

Average open rate across managed lists

2.4×

ROI on win-back campaigns

6

Revenue segments built per client on average

We had 12,000 contacts and were emailing maybe 3,000 of them. Avanzia cleaned the list, built the segments, and within two months we were generating more revenue from email than we had in the previous year.

Michael Torres

Director of Golf, Ridgemont Country Club

The win-back campaign alone paid for six months of service. We got back 400 lapsed members we thought were gone for good.

Sandra Kline

General Manager, The Pines Golf Resort

Ready to stop leaving rounds on the table?

We'll audit your list for free — no obligation. You'll leave knowing exactly what shape your course is in.

See pricing →